01
A new business needs its first identity
Translate the agreed audience, positioning and personality into a visual direction, then develop the logo and supporting rules.
BRAND IDENTITY · ARABIC & ENGLISH
A logo starts the conversation. Your team also needs to know which type to use, how colours work together and how the identity appears on a website or campaign. We design those decisions as one agreed system.
A standalone identity project, with applications and handover agreed before work begins.
One direction, across the details
- The markA recognisable form with agreed variants.
- The paletteColour roles for practical applications.
- The typeArabic and English with a shared character.
- The guideRules your team can use after handover.
An illustrative identity board
An original visual illustration, not a client identity or a proposed logo for your business.Brand identity
Visual directionLogo systemArabic / English typeColour rolesUsage guide
WHEN THE IDENTITY NEEDS ATTENTION
A new business, an existing logo and a planned rebrand each need a different starting point. We review the assets and applications before defining the project.
02
An existing brand looks different everywhere
Review the current files and recurring inconsistencies. Keep the parts that work and define the rules your team is missing.
03
A rebrand needs an organised rollout
List the website, profiles, documents and campaign formats that must change. Agree which applications we design and who updates each channel.
FROM DIRECTION TO DAILY USE
The proposal defines the brand work, languages, variants and applications. You review the direction before we extend it across the agreed deliverables.
A brief everyone can review
Record the audience, business context, existing assets and desired character. Agree references, constraints and the person who approves the direction.
One direction, across the details
- The markA recognisable form with agreed variants.
- The paletteColour roles for practical applications.
- The typeArabic and English with a shared character.
Visual directionLogo systemArabic / English typeColour rolesUsage guide
A logo system for the agreed uses
Develop the approved direction into the specified logo variants and arrangements. Review legibility, small sizes and backgrounds relevant to your applications.
Arabic and English considered together
Agree names, wordmark arrangements and type choices for each language. Review visual balance and real content instead of treating Arabic as a final file export.
Colours and typography with roles
Define the palette, type hierarchy and supporting graphic elements. Show how they work in the agreed digital or print examples and identify any licensing requirements.
Examples your team can reuse
Apply the identity to the templates named in the proposal, such as a presentation cover or a social layout. The application list determines the production work.
A guide and organised handover
Deliver approved source files, exports and usage guidance in the agreed formats. Record asset locations, licence sources and the owner of future changes.
HOW THE IDENTITY TAKES SHAPE
We separate the brief, creative direction and production decisions so feedback arrives while the relevant work is still easy to change.
Understand the business and the uses
Review your audience, name, existing identity and intended applications. Agree what should remain, what can change and what the project will deliver.
A shared starting point
- Audience and business context
- Existing assets and constraints
- Languages, applications and decision owner
Choose the visual direction
Present the agreed creative routes and explain how they answer the brief. Consolidate feedback and select the direction to develop.
A direction with reasons
- References and visual principles
- Agreed concepts and review rounds
- A recorded direction decision
Work through the identity details
Develop the selected mark, type, colours and graphic rules. Review the specified variants with realistic Arabic and English applications.
A coherent set of rules
- Logo variants and backgrounds
- Type and colour roles
- Small-size and application review
Prepare the team to use it
Organise approved files and the usage guide. Walk through the agreed templates and record rollout responsibilities and outstanding dependencies.
Files ready for the next owner
- Source files and export formats
- Usage guide and licence record
- Rollout owners and remaining work
CONCEPT APPLICATIONS
These existing demo websites illustrate possible applications of a visual identity. They are not client branding projects or evidence of brand recognition results.
A studio website with a clear visual voice
An editorial layout shows how type, colour and imagery can support a consistent direction. The identity for your business would be developed from its own brief.
A store with repeated brand decisions
Product cards, navigation and campaign areas give a team recurring places to apply the same rules. The actual store build remains a separate agreed scope.
IDENTITY ENGAGEMENTS
Each engagement is quoted after reviewing the assets, languages and intended applications. We confirm concepts, revisions, formats and ownership in the proposal.
Existing brand
Review and refine
For an existing identity that needs clearer rules or a focused improvement.
Proposal after scope review
- Review of the supplied identity and agreed applications
- A prioritised list of inconsistencies and decisions
- Refinement of the agreed assets or usage rules
- Updated files and a practical change record
Identity system
Create the identity
For a new business or a rebrand with an agreed brief and decision owner.
Proposal after scope review
- Brand brief and agreed visual-direction work
- Logo variants and language arrangements within scope
- Colour, typography and supporting graphic rules
- Usage guide, approved source files and exports
Brand rollout
Apply and hand over
For a team that has an approved identity and needs consistent applications.
Proposal after scope review
- Inventory of the channels and formats in scope
- Design of the agreed reusable templates
- Guidance for using the identity in those applications
- Organised handover and rollout responsibility list
The agreed scope sets the logo variants, languages, concepts, review rounds and applications. Naming, trademark searches or registration, paid font and image licences, printing, photography, website development and ongoing content production are separate unless included. Third-party assets retain their own licence terms. Existing creative-content plans keep their published deliverables.
BEFORE THE BRAND BRIEF
Brand identity defines or refines the visual system: the logo, type, colours and usage rules in the agreed scope. Creative content produces recurring posts, captions and campaign assets from a direction. Our existing creative-content plans keep their included direction boards, templates and asset allowances. We identify any overlap before agreeing another project.
Yes. A review may show that your team mainly needs clearer typography, colour roles or application rules. We agree which assets are fixed and which may change before proposing a refinement. A new logo is not a required outcome of every identity engagement.
Yes, with the required names, wordmark arrangements and language applications defined in the proposal. We review both languages together, including type balance and real labels. Translation, naming and final wording approval have explicit owners.
The proposal states the number of creative directions, logo variants, review rounds and applications. Those depend on the brief. We also agree who consolidates feedback and how a new direction or additional application changes the scope.
We agree the source files, export formats and usage rights before starting. The handover distinguishes the approved project artwork from third-party fonts, images or other assets with their own licence terms. The guide records how to find and use the delivered files.
We can scope identity applications and coordinate a rollout plan. Website development, publishing, profile changes, printing and ongoing campaign production are included only when the proposal names them. Each channel has an agreed owner so an approved design is not mistaken for a completed rollout.
Those are separate services unless explicitly included in the proposal. A visual design review does not establish that a name or mark is available for registration. Tell us about existing naming decisions and any specialist review you are arranging so the design schedule can account for them.