- 0:00–0:06
One campaign, three layers • The objective, then the ad set, then the vertical ads • Campaign: the objective • Ad set: audience, budget, bid • Ads: 9:16 image or video • Objective: sales • Snap's auction picks the ad each person sees
Campaign: the objective lights, then an Objective: sales token moves to Ad set: audience, budget, bid, whose dashed border pulses, and on to Ads: 9:16 image or video, which lights. A panel says Snap's auction picks the ad each person sees.
- 0:06–0:12
Budget for the Exploration Phase • Snap's minimum and recommendation, as of October 2026 • Exploration Phase: about 4 days or more • Minimum: $5 a day • Recommended: $20–50 a day • Your daily budget • Judge results after the phase ends
Minimum: $5 a day lights, then dims while Recommended: $20–50 a day lights. A Your daily budget token moves into Exploration Phase: about 4 days or more, whose border pulses. A panel says to judge results after the phase ends.
- 0:12–0:18
Design for the vertical screen • 9:16, brand name first, headline up to 34 characters • 9:16 ad • Brand name: up to 25 characters • Headline: up to 34 characters • Video: 3 to 180 seconds • Same price as the landing page • Check every creative before upload
A 9:16 ad frame pulses, then four checks light in turn: Brand name: up to 25 characters, Headline: up to 34 characters, Video: 3 to 180 seconds, and Same price as the landing page. A panel says to check every creative before upload.
- 0:18–0:24
Send each purchase from both sides • Snap Pixel plus Conversions API, with one event ID • Snap report • Snap Pixel: browser • Conversions API: server • Purchase · ID 1042 • Purchase · ID 1042 • One event ID: counted once
Snap Pixel: browser and Conversions API: server light. Each sends a Purchase · ID 1042 token (an illustrative ID) into Snap report, where the second lands on the first and they show as one. The report lights, and a panel says one event ID means the purchase is counted once.
- 0:24–0:30
Measure orders, then decide • Compare Snap's report with your confirmed orders • Decision • Snap report: purchases • Store: confirmed orders • Continue • Change one element • Stop • Log each change and its date
Snap report: purchases and Store: confirmed orders light one after the other. The Decision box pulses and its three options light in turn: Continue, Change one element and Stop. A panel says to log each change and its date.
A silent illustrative walkthrough of Snapchat ads: the campaign, ad set and ad layers, Snap's minimum and recommended daily budget for the Exploration Phase, vertical creative specs, the Snap Pixel with Conversions API and one event ID, and measuring confirmed orders before deciding.
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