Snapchat ads in Saudi Arabia, from budget to measured orders Silent video. [0–6] One campaign, three layers • The objective, then the ad set, then the vertical ads • Campaign: the objective • Ad set: audience, budget, bid • Ads: 9:16 image or video • Objective: sales • Snap's auction picks the ad each person sees Campaign: the objective lights, then an Objective: sales token moves to Ad set: audience, budget, bid, whose dashed border pulses, and on to Ads: 9:16 image or video, which lights. A panel says Snap's auction picks the ad each person sees. [6–12] Budget for the Exploration Phase • Snap's minimum and recommendation, as of October 2026 • Exploration Phase: about 4 days or more • Minimum: $5 a day • Recommended: $20–50 a day • Your daily budget • Judge results after the phase ends Minimum: $5 a day lights, then dims while Recommended: $20–50 a day lights. A Your daily budget token moves into Exploration Phase: about 4 days or more, whose border pulses. A panel says to judge results after the phase ends. [12–18] Design for the vertical screen • 9:16, brand name first, headline up to 34 characters • 9:16 ad • Brand name: up to 25 characters • Headline: up to 34 characters • Video: 3 to 180 seconds • Same price as the landing page • Check every creative before upload A 9:16 ad frame pulses, then four checks light in turn: Brand name: up to 25 characters, Headline: up to 34 characters, Video: 3 to 180 seconds, and Same price as the landing page. A panel says to check every creative before upload. [18–24] Send each purchase from both sides • Snap Pixel plus Conversions API, with one event ID • Snap report • Snap Pixel: browser • Conversions API: server • Purchase · ID 1042 • Purchase · ID 1042 • One event ID: counted once Snap Pixel: browser and Conversions API: server light. Each sends a Purchase · ID 1042 token (an illustrative ID) into Snap report, where the second lands on the first and they show as one. The report lights, and a panel says one event ID means the purchase is counted once. [24–30] Measure orders, then decide • Compare Snap's report with your confirmed orders • Decision • Snap report: purchases • Store: confirmed orders • Continue • Change one element • Stop • Log each change and its date Snap report: purchases and Store: confirmed orders light one after the other. The Decision box pulses and its three options light in turn: Continue, Change one element and Stop. A panel says to log each change and its date.