- 0:00–0:06
Choose a test channel • Define one service and area • Google Search • Meta Ads • Example test
Search and Meta are alternative test sources, not guaranteed results.
- 0:06–0:12
Test the contact route • Send a labelled test enquiry • Test enquiry • Receiving team • Enquiry
A test enquiry moves to the receiving team; confirm delivery before spending.
- 0:12–0:18
Review the actual need • Keep unsuitable requests separate • Sales review • In scope • Outside scope • Need
Sales review routes a sample enquiry to suitable or outside scope; no measured result is shown.
- 0:18–0:24
Count the enquiry once • Match reports to one record • Google report • Meta report • One CRM record • Entry
Two channel report entries converge to one business record for the same hypothetical enquiry.
- 0:24–0:30
Review before expanding • Record the next decision • Reviewed record • Continue / Change / Stop • Evidence
A reviewed record reaches a decision gate: continue, change or stop according to the evidence.
A silent 30-second illustrated workflow: choose a test, check delivery, qualify the need, match records and review before expanding.
Read the article: Google Ads vs Meta Ads: A Saudi Buyer’s Guide