Follow an enquiry before choosing a channel
Silent video.

[0–6]
Choose a test channel • Define one service and area • Google Search • Meta Ads • Example test
Search and Meta are alternative test sources, not guaranteed results.

[6–12]
Test the contact route • Send a labelled test enquiry • Test enquiry • Receiving team • Enquiry
A test enquiry moves to the receiving team; confirm delivery before spending.

[12–18]
Review the actual need • Keep unsuitable requests separate • Sales review • In scope • Outside scope • Need
Sales review routes a sample enquiry to suitable or outside scope; no measured result is shown.

[18–24]
Count the enquiry once • Match reports to one record • Google report • Meta report • One CRM record • Entry
Two channel report entries converge to one business record for the same hypothetical enquiry.

[24–30]
Review before expanding • Record the next decision • Reviewed record • Continue / Change / Stop • Evidence
A reviewed record reaches a decision gate: continue, change or stop according to the evidence.