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Silent video with on-screen text. The transcript below repeats every screen and describes what it shows.

  1. 0:00–0:06

    Start with an audit • Ask what the site needs. • Scope • Proposal A • Audit

    One illustrative Proposal A work folder sits beside the audit document and magnifying glass. A finding marker moves from the audit to the same proposal; it represents a request to explain a finding, not an audit performed on a real website. The folder says Scope and is identified as Proposal A. Audit labels the document and magnifying glass. Its finding marker follows the arrow to a waiting position beside that same proposal.

  2. 0:06–0:12

    Write down the monthly work • Ask for quantities and responsibilities. • Scope • Proposal A • Deliverables • Owner

    The same Proposal A receives two explicit empty fields: Deliverables and Owner. It is a buyer checklist awaiting written answers, with no prices, invented quantities or new included service. Scope and Proposal A stay fixed. Deliverables and Owner are labels above empty answer space; neither field contains a quantity, inclusion or assigned person.

  3. 0:12–0:18

    Agree when to review it • Ask what the report will explain. • Scope • Proposal A • Review date

    A blank Review date calendar moves into a reserved position beside Proposal A and connects to it. No date is invented and no result is guaranteed. Review date names the blank calendar. The calendar and its label move together towards Proposal A; Scope remains visible and the date is unanswered.

  4. 0:18–0:24

    Keep ownership of your accounts • Grant access to the agency. • Scope • Proposal A • Your business • Search Console • Analytics • CMS • Agency access

    Proposal A remains visible. A key moves towards the ownership boundary while Search Console, Analytics and CMS remain inside Your business. The key represents agency permission; the account folders never move outside the business. Your business encloses Search Console, Analytics and CMS. Agency access names the separate key. The larger labels repeat the same ownership group within an outline; Agency access stays outside it. Only the key approaches; all account rows remain within the ownership boundary. This proposes access without transferring ownership or claiming access was granted.

  5. 0:24–0:30

    Compare the written answers • No ranking guarantee. • Scope • Proposal A • Audit • Review date • Answers needed

    Proposal A gathers the audit, scope and review-date references into a visible comparison checklist labelled Answers needed. Empty fields remain open; there is no signed contract, accepted provider, claimed ranking gain or invented business result. Audit, Scope and Review date gather as open comparison rows beside Proposal A. Answers needed remains visible; those labels are questions, and no written answer or supplier selection appears.

A silent illustrative buyer checklist follows one proposal through audit, scope, review-date and account-ownership questions, with no ranking promise.

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