Check one order before spending Silent video. [0–6] Test before you spend • Illustrative order A • Test order • Event check A test-order document moves into the event check. [6–12] Confirm the purchase event • Use the real action • Checkout confirmed • Purchase • Order A Order A moves from checkout confirmation to the Purchase event. [12–18] Match both event IDs • Pixel and Events API • Pixel · ID: A • Events API · ID: A The two copies of order A show the same event ID in the browser and server paths. [18–24] Count the purchase once • Check deduplication • Pixel • Events API • ID: A • One event Two matching A identifiers converge into one recorded event. [24–30] Review before increasing spend • Use verified order records • Verified order • Budget review • Order A The verified event moves into the budget review; it does not demonstrate a profitable campaign.