SEO or Google Ads?
Silent video: no voiceover, music or sound effects. This transcript repeats every on-screen word and describes each scene.
The film includes the topic label "SEO or Google Ads", the note "Illustrative diagram", the TecnoStack logo and progress numbers 1, 2, 3, 4, 5, 6. Elements enter and leave during transitions; in portrait, the closing sign-off replaces the footer.

[0:00–0:05] Beat 1 of 6 (intro)
Kicker: TECNOSTACK
Headline: Choose a starting channel
Support: Match the work to your readiness
Diagram (decision paths): Decision; SEO; Ads
Connections: Decision → SEO; Decision → Ads
Highlighted: SEO
Scene: Illustrative decision diagram: Decision, SEO, Ads. No measured campaign results.

[0:05–0:10] Beat 2 of 6 (step1)
Kicker: 01
Headline: Check the page first
Support: Test how an enquiry reaches you
Diagram (flow): Page; Form; Team
Connections: Page → Form; Form → Team
Highlighted: Form
Scene: Illustrative decision diagram: Page, Form, Team. No measured campaign results.

[0:10–0:15] Beat 3 of 6 (step2)
Kicker: 02
Headline: Separate the costs
Support: Agree the scope before the budget
Diagram (decision paths): Scope; Work; Spend
Connections: Scope → Work; Scope → Spend
Highlighted: Work
Scene: Illustrative decision diagram: Scope, Work, Spend. No measured campaign results.

[0:15–0:20] Beat 4 of 6 (step3)
Kicker: 03
Headline: Define a useful enquiry
Support: A click alone is not a customer
Diagram (flow): Click; Enquiry; Review
Connections: Click → Enquiry; Enquiry → Review
Highlighted: Enquiry
Scene: Illustrative decision diagram: Click, Enquiry, Review. No measured campaign results.

[0:20–0:25] Beat 5 of 6 (step4)
Kicker: 04
Headline: Review before expanding
Support: Record the result and next action
Diagram (flow): Evidence; Review; Decision
Connections: Evidence → Review; Review → Decision
Highlighted: Review
Scene: Illustrative decision diagram: Evidence, Review, Decision. No measured campaign results.

[0:25–0:30] Beat 6 of 6 (close)
Kicker: TECNOSTACK
Headline: Read the decision guide
Support: Bring your page and business goal
Diagram (timeline): Page; Goal; Plan
Connections: Page → Goal; Goal → Plan
Highlighted: Goal
Sign-off: TecnoStack logo and tecnostack.com
Scene: Illustrative decision diagram: Page, Goal, Plan. No measured campaign results.