SaaS vs custom software in 30 seconds: nine questions before prices
Silent video: no voiceover, music or sound effects. This transcript repeats every on-screen word and describes each scene.
The film includes the topic label "SaaS vs custom software", the note "Illustrative diagram", the TecnoStack logo and progress numbers 1, 2, 3, 4, 5, 6. Elements enter and leave during transitions; in portrait, the closing sign-off replaces the footer.

[0:00–0:05] Beat 1 of 6 (intro)
Kicker: BUILD OR BUY
Headline: Buy, build or combine?
Support: Start with requirements
Diagram (decision paths): Requirement; Buy SaaS; Build custom
Connections: Requirement → Buy SaaS; Requirement → Build custom
Highlighted: Buy SaaS; Build custom
Scene: Branching diagram: Requirement, Buy SaaS, Build custom. Connections: Requirement to Buy SaaS; Requirement to Build custom. Emphasis: Buy SaaS, Build custom.

[0:05–0:10] Beat 2 of 6 (step1)
Kicker: 01
Headline: Test real scenarios
Support: Use permitted sample data
Diagram (flow): Scenarios; Vendor trial; Workarounds; Fit evidence
Connections: Scenarios → Vendor trial; Vendor trial → Workarounds; Workarounds → Fit evidence
Highlighted: Workarounds
Scene: Flow: Scenarios, Vendor trial, Workarounds, Fit evidence. Connections: Scenarios to Vendor trial; Vendor trial to Workarounds; Workarounds to Fit evidence. Emphasis: Workarounds.

[0:10–0:15] Beat 3 of 6 (step2)
Kicker: 02
Headline: Assign every responsibility
Support: Check written commitments
Diagram (hub and spokes): Responsibility; Vendor; Your team; Partner
Connections: Responsibility → Vendor; Responsibility → Your team; Responsibility → Partner
Highlighted: Responsibility
Scene: Network: Responsibility, Vendor, Your team, Partner. Connections: Responsibility to Vendor; Responsibility to Your team; Responsibility to Partner. Emphasis: Responsibility.

[0:15–0:20] Beat 4 of 6 (step3)
Kicker: 03
Headline: Map data locations and transfers
Support: Hosting alone is not compliance
Diagram (timeline): Data flows; Hosting / processors; Legal review
Connections: Data flows → Hosting / processors; Hosting / processors → Legal review
Highlighted: Legal review
Scene: Sequence: Data flows, Hosting / processors, Legal review. Connections: Data flows to Hosting / processors; Hosting / processors to Legal review. Emphasis: Legal review.

[0:20–0:25] Beat 5 of 6 (step4)
Kicker: 04
Headline: Compare total lifecycle cost
Support: Use one period and realistic assumptions
Diagram (evidence checklist): Integrations; Running costs; Roadmap control; Exit plan
Highlighted: Exit plan
Scene: Comparison without scores: Integrations, Running costs, Roadmap control, Exit plan. Emphasis: Exit plan.

[0:25–0:30] Beat 6 of 6 (close)
Kicker: TECNOSTACK
Headline: Record the decision
Support: Mandatory requirements come first
Diagram (decision paths): Evidence; Buy; Build; Combine
Connections: Evidence → Buy; Evidence → Build; Evidence → Combine
Highlighted: Evidence
Sign-off: TecnoStack logo and tecnostack.com
Scene: Branching diagram: Evidence, Buy, Build, Combine. Connections: Evidence to Buy; Evidence to Build; Evidence to Combine. Emphasis: Evidence.