Local SEO on Google Maps, from profile to measured enquiries
Silent video.

[0–6]
Three factors shape local results • Google: no way to pay for a better local ranking • Local results • Relevance: your profile details • Distance: where the searcher is • Prominence: reviews and links • Complete, accurate details are more likely to show
Three factor cards, Prominence: reviews and links, Distance: where the searcher is, and Relevance: your profile details, move one by one into Local results. The results box lights, then a panel says complete, accurate details are more likely to show.

[6–12]
Claim and verify your profile • Google picks the method; review takes up to 5 business days • Find or add your business • Method chosen by Google • Verified profile • Your business • Postcard code: don't edit name, address or category first
A Your business token leaves Find or add your business once it lights, waits at Method chosen by Google while that dashed panel pulses, then reaches Verified profile, which lights. A panel warns not to edit the name, address or category before entering a postcard code.

[12–18]
Write the name customers know • No city, keywords or taglines in the name field • Name field • Not accepted • The name on your sign • Name + city + service • Same name in Arabic and English • Put the rest in category, address and description
Inside Name field, The name on your sign lights. Same name in Arabic and English, then Name + city + service, move across to Not accepted, whose border pulses. A panel says to put the rest in the category, address and description.

[18–24]
Ask every customer for a review • A Google link or QR code, with nothing offered in return • Allowed • Not allowed • Link or QR code for all customers • A discount for a review • Asking happy customers only • Review quotas for staff • Incentivised reviews are removed from Maps
Link or QR code for all customers lights inside Allowed. Review quotas for staff, Asking happy customers only and A discount for a review move across to Not allowed, whose border pulses. A panel says incentivised reviews are removed from Maps.

[24–30]
Measure what Maps brings in • Profile clicks first, then the enquiries behind them • GA4: Traffic acquisition • Calls: call-button clicks • Direction requests • Website clicks • Link with UTM tags • Record the source of every enquiry
Three profile metrics light in turn: Calls: call-button clicks, Direction requests and Website clicks. A Link with UTM tags token moves from Website clicks into GA4: Traffic acquisition, which lights. A panel says to record the source of every enquiry.