GCC e-commerce in 30 seconds: estimate one order's economics
Silent video: no voiceover, music or sound effects. This transcript repeats every on-screen word and describes each scene.
The film includes the topic label "GCC e-commerce", the note "Illustrative diagram", the TecnoStack logo and progress numbers 1, 2, 3, 4, 5, 6. Elements enter and leave during transitions; in portrait, the closing sign-off replaces the footer.

[0:00–0:05] Beat 1 of 6 (intro)
Kicker: GCC e-commerce
Headline: Estimate your own order economics
Support: Choose a country and category
Diagram (decision paths): Real opportunity?; Headline market size; One order's money
Connections: Real opportunity? → Headline market size; Real opportunity? → One order's money
Highlighted: One order's money
Scene: Branching diagram: Real opportunity?, Headline market size, One order's money. Connections: Real opportunity? to Headline market size; Real opportunity? to One order's money. Emphasis: One order's money.

[0:05–0:10] Beat 2 of 6 (step1)
Kicker: 01
Headline: Count revenue you retain
Support: Exclude collected taxes and refunds
Diagram (flow): Basket after discounts; Collected VAT; Expected refunds; Revenue kept
Connections: Basket after discounts → Collected VAT; Collected VAT → Expected refunds; Expected refunds → Revenue kept
Highlighted: Revenue kept
Scene: Flow: Basket after discounts, Collected VAT, Expected refunds, Revenue kept. Connections: Basket after discounts to Collected VAT; Collected VAT to Expected refunds; Expected refunds to Revenue kept. Emphasis: Revenue kept.

[0:10–0:15] Beat 3 of 6 (step2)
Kicker: 02
Headline: Estimate contribution before marketing
Support: Fixed costs remain separate
Diagram (layered stack): Revenue kept; Product and payment; Delivery and returns; Contribution per order
Connections: Revenue kept → Product and payment; Product and payment → Delivery and returns; Delivery and returns → Contribution per order
Highlighted: Contribution per order
Scene: Layered diagram: Revenue kept, Product and payment, Delivery and returns, Contribution per order. Connections: Revenue kept to Product and payment; Product and payment to Delivery and returns; Delivery and returns to Contribution per order. Emphasis: Contribution per order.

[0:15–0:20] Beat 4 of 6 (step3)
Kicker: 03
Headline: Separate first and repeat orders
Support: Deduct acquisition and retention costs
Diagram (decision paths): Contribution per order; First contribution; Repeat orders
Connections: Contribution per order → First contribution; Contribution per order → Repeat orders
Highlighted: First contribution
Scene: Branching diagram: Contribution per order, First contribution, Repeat orders. Connections: Contribution per order to First contribution; Contribution per order to Repeat orders. Emphasis: First contribution.

[0:20–0:25] Beat 5 of 6 (step4)
Kicker: 04
Headline: Test the local buying journey
Support: Check payment, delivery and invoicing
Diagram (hub and spokes): Launch country; Local payment methods; Delivery and addresses; E-invoicing integration
Connections: Launch country → Local payment methods; Launch country → Delivery and addresses; Launch country → E-invoicing integration
Highlighted: Local payment methods
Scene: Network: Launch country, Local payment methods, Delivery and addresses, E-invoicing integration. Connections: Launch country to Local payment methods; Launch country to Delivery and addresses; Launch country to E-invoicing integration. Emphasis: Local payment methods.

[0:25–0:30] Beat 6 of 6 (close)
Kicker: TECNOSTACK
Headline: Replace estimates with actual costs
Support: Scale when the economics hold
Diagram (timeline): One market; Narrow launch; Actual costs; Assess expansion
Connections: One market → Narrow launch; Narrow launch → Actual costs; Actual costs → Assess expansion
Highlighted: Actual costs
Sign-off: TecnoStack logo and tecnostack.com
Scene: Sequence: One market, Narrow launch, Actual costs, Assess expansion. Connections: One market to Narrow launch; Narrow launch to Actual costs; Actual costs to Assess expansion. Emphasis: Actual costs.